Magic Touch is my attempt to create a photo editor for the iPad after the success of PhotoEditor. The app is fully featured, it’s akin to Adobe Lightroom for the iPad (Lightroom wasn’t available on iOS in 2012).

Magic Touch is designed to be as simple and intuitive as possible. My goal is to allow people to create beautiful images without necessarily knowing the techniques behind photo editing.

Therefore, the controls are so simple that it’s magical. You just tap on an area that you want to enhance and Magic Touch will automatically adjust the appropriate sliders to improve that region, without you needing to change any settings.

On top of that, you can tap on an area and hold and it’ll present a control that’s suitable to adjust for that specific region, and you can then drag up/down or left/right to change to most appropriate settings.

It works like magic. Hence, Magic Touch.

The combination of these intuitive controls and the comprehensive editing tools make Magic Touch the ultimate editing app for iPad at the time.